Empowering women through authentic storytelling, inspiring content, and creative expression. Embracing the art of motherhood.

Shelby is a creative entrepreneur and content creator dedicated to empowering mothers in their journeys of self-discovery and parenting. With experience in crafting engaging, authentic content for a variety of platforms, Shelby connects with fellow moms through a customer-centered approach that fosters community and support. Her recent projects have included collaborations with brands like Saylor and Sonoma and Babes in a Box, helping to elevate their message and reach. Shelby is ready to inspire and uplift your brand with high-performing creative content tailored for today’s moms!

on a mission to help mothers rediscover themselves while navigating the beautiful chaos of parenting.

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@shelbyelizabethforman

Follow me on social media for a daily dose of inspiration, creativity, and authentic motherhood moments! Let’s connect, share, and grow together!

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my curated feed

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my raw content

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Based in Louisville, KY.

If you're creative, quirky, and down for a bit of millennial mom fun, 

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How the story began

It all began as a personal journey of rediscovering myself while navigating the ups and downs of single motherhood.

Facing the unique challenges of balancing parenting, work, and my own identity, I felt a deep yearning for connection and understanding. 

I sought a community that could relate to my struggles, celebrate my victories, and provide support during tough times. In response to this need, I decided to create a space where I could share my experiences, insights, and creative expressions, allowing others to feel less alone in their journeys.

What started as a passion project has blossomed into a vibrant platform that resonates with fellow moms and creatives alike. Today, I connect with an engaged community through authentic storytelling and relatable experiences, empowering women to rediscover their identities while embracing the beautiful chaos of motherhood. I’m dedicated to fostering a supportive environment where mothers can share their stories, find encouragement, and prove that together, we can thrive on this journey!

How it's all going now...

welcome home

about me about me about me about me about me about me

I've had the incredible opportunity to study abroad twice—first in Italy at 18, where I soaked up the culture and charm of the Italian summer, and later in graduate school in Singapore, immersing myself in the vibrant and diverse environment of Southeast Asia.

I hate small talk, let's get deep!

Fun fact number one

I’m a proud mom to three golden retrievers, each with their own unique personality, and they bring endless joy, laughter, and adventure to my life!

Fun fact number two

 I have a deep passion for musical theatre and spent my high school years immersed in the world of choir, where I sang in a competition ensemble. 

Fun fact number three

About Shelby

Fun Facts

I grew up in Reno, NV, surrounded by stunning mountains and just a short drive from the breathtaking shores of Lake Tahoe. This beautiful environment has instilled in me a love for the outdoors and a deep appreciation for nature's tranquility and adventure.

Fun fact number FOUR

hi there

I invite you to explore my recent work and see how I blend creativity and authenticity to bring brands to life!

Each project reflects my passion for storytelling and my commitment to connecting with audiences. Whether you're looking for engaging UGC content, stunning photography, or creative collaborations, I’m excited to showcase how I can help elevate your brand. Take a look, and let’s create something amazing together!

my portfolio

get to know

Shelby Forman

My current fixations include:

protein smoothies

self improvement

I have 4 siblings!

I'm a Libra.

Biology and Business at University

My favorite thing to do is go to the movies.

I studied:

self improvement

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