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I create UGC ads and organic content that blends seamlessly into YOUR social media feed, capturing attention without feeling forced. Whether it’s product highlights or real-life moments, I craft content that feels natural, relatable, and genuinely connects with your audience.

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02

I create content for my Instagram feed to seamlessly promote your brand, product, or service in a way that feels authentic and relatable. Whether it’s a fun reel, a captivating carousel, or a casual shoutout, I make sure your brand fits naturally into my content while connecting with my audience.

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03

From polished, professional product shots to simple, down-to-earth UGC photos, I do it all. Whether you need high-quality visuals or authentic, everyday moments, I’ve got you covered to make sure your brand shines in any style.

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Recently:

Strange Bikinis
Pixie Cup
Primal Pet Foods
TruKid
The Coachman Hotel S. Lake Tahoe


I got into content creation as a natural extension of my passion for photography and storytelling.

It all started when I became a mom and wanted to capture everyday moments. As I shared my journey of balancing motherhood and creativity, my content started resonating with other moms. That’s when I realized I could help brands connect through authentic, relatable content.

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MY boss mom community

My audience is a vibrant community of mothers navigating the diverse landscapes of motherhood. They encompass new moms, working moms, and stay-at-home moms, reflecting a rich tapestry of experiences, backgrounds, and lifestyles.

  • Mom Squad Goals: New moms, working mamas, and stay-at-home superwomen sharing laughs!

  • On the Hunt: These moms seek trendy products to simplify family life.

  • Real Talk, Please!: Craving authenticity, they love relatable stories and shared adventures.

  • Visual Storytellers: Eye-catching visuals are a must! They love scroll-stopping content.

  • Practical Parenting Hacks: Always searching for clever tips and must-have baby gear!

cares

70%

Relevant insights:

Typical Brand Awareness 

25%

Revenue Increase for Brands

30+

Campaigns worked on

20+

Brand Collaborations

100k

Combined Audience Reach

25k

Weekly reach on Instagram

11.7k

73k impressions

Recent Successes:

Think we might be a good fit?

Let's embrace the chaotic adventure of life and motherhood together
and create something new!

Want to connect with the modern mom tribe? You need content that feels real. I’m here to craft relatable stories and vibrant visuals that resonate.

SAY HELLO!

Whether you’re a travel brand sharing family escapades or a lifestyle brand capturing everyday moments, let’s ditch the clichés and bring something fresh to the table.

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PRAISE From PAST CLIENTS

02/02

"I wholeheartedly recommend Shelby for her social media expertise and visually captivating UGC content—she’s a true talent!" 

Shelby did a fantastic job with our product. Highly recommend!

- Florabora Baby

01/02

"Shelby is amazing to work with, her content is the best I have received so far!"

Great video and amazing pictures. She is also responsive and delivers content on time. Looking forward to working with Shelby again.

- GoMom

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Join a community of high-vibing Moms + Bad Ass women to get discount codes, recommendations + so much more